Assess demand for goods and services produced/provided by the sector, and the size of the market in terms of the demand to be met by a possible project.
Identify and distinguish demand shifting and changing factors including income, demography and substitutable and
complementary goods and services.
Assess consumer/client’s degree of satisfaction with the existing quantity and quality of goods and services produced/provided
Identify potential and options for beneficiaries’ willingness-to-pay for project goods and services.
Assess how demand will be affected by price and user charges.
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