Box 3: Outreach with Sustainability: The Case of Association for Social Advancement (ASA) in Bangladesh
ASA, an NGO, has been providing microfinance services since 1991. ASA had 326,200
active borrowers in 1995; this number increased to 1.084 million at the end of 1999.
ASA’s loans outstanding increased from Taka (Tk) 559.7 million ($11.2 million) to Tk 3.679
billion ($73.6 million) during the same period. Despite the rapid growth in portfolio and
outreach, ASA maintained its on-time loan recovery rate at over 98 percent. The small
average loans (22 percent of per capita gross domestic product) and savings balances (6
percent of per capita gross domestic product) indicate that ASA’s clients are poor households.
Women account for over 90 percent of the clients.
Until the end of 1996, ASA offered only compulsory savings service. In 1997, ASA began
to offer voluntary savings facilities as well. With this, the number of active savings accounts
increased from 561,530 at the end of 1996 to 1.467 million at the end of 1999. The outstanding
savings of ASA increased from Tk 442.8 million ($8.9 million) to Tk 1.269 billion ($25.4
million) during the same period, with voluntary savings accounting for about 50 percent of
the latter amount.
ASA is a cost-efficient MFI with a simple organizational structure, a simple operating
system, and a very lean head office. Its staff are committed to provide low-cost, quality
financial services to the poor. Thus, ASA's operating cost ratio declined from 17.2 percent in
1995 to 9.6 percent in 1999 while profits increased from Tk 3.1 million ($62,000) to Tk 89.6
million ($1.8 million). During 1991-1995, ASA charged a flat interest rate of 15 percent per
year, which is approximately equal to 30 percent per year on reducing balance basis. Since
late 1995, ASA has been charging a lower flat interest rate of 12.5 per year. (With the flat
interest rate method, interest is calculated on the original loan for the entire period of the
loan.)
Source: Jain, P.S. 2000. Maturing of Micro-credit Movement. Dhaka: ASA.