The project will pilot a sustainable approach for reducing causes of poverty and ill-health among marginalized women and children through demand and incentive-based strategies. The objectives are to (i) improve the access of poor people particularly women to health services through bottom-up referral systems with the poor; (ii) improve nutritional status of marginalized women and children; and (iii) use the experience of the pilot-project in designing future projects involving community-based strategies to improving health and nutrition status of poor women and children which contribute to poverty reduction. The project has the following four components: (i) referring the poor to access health services; (ii) improving nutrition of poor mothers and children and piloting sustainable early childhood development; (iii) monitoring and poverty impact assessment; and (iv) project management.
Consistent with the eligibility criteria for JFPR project proposals, JFPR projects should promote maximum civil society involvement, including implementation through nongovernment organizations (NGOs). Various NGOs and community-based organizations (CBOs) are working in the selected villages of the districts covered by this project, and ADB and the Government of Pakistan will closely collaborate with them.