Greater Mekong Subregion
Tourism Sector Strategy Study
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During the 2nd GMS Summit held in Kunming, Yunnan Province, People's Republic of China on 3-4 July 2005, the GMS Leaders identified tourism as one of the key sectors for further cooperation among the GMS countries. The GMS Leaders welcomed the recommendations of the GMS Tourism Sector Strategy Study to support a more holistic and coordinated approach to tourism development in the subregion.
The overall goal of the Strategy is to contribute substantially towards the overall Millennium Development Goals of poverty alleviation, gender equality and empowering women, and sustainable development in the subregion by 2015. Its primary objective is to develop and promote the Greater Mekong Subregion as a single tourist destination, offering a range of good quality and high-yielding subregional products to global markets that distribute the benefits of tourism widely; and makes substantial contributions to poverty reduction, the empowerment of women, and sustainable development, while minimizing any adverse impacts.
ADB supported the preparation of the Strategy Study, under the guidance of the GMS Tourism Working Group.
View the GMS Tourism Sector video
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Foreword
Executive Summary
Introduction
The Current Situation
- GMS Tourism Assets, Facilities, and Services
- Tourism Sector Size and Impact
- Subregional Tourism Cooperation
- Main Issues, Opportunities, and Challenges
- Summary
The Strategy
- Goal and Objective
- Strategic Directions
- Programs
- Marketing and Product Development Program
- Human Resource Development Program
- Heritage Conservation and Social Impact Management Program
- Pro-poor Tourism Development Program
- Private Sector Participation Program
- Program to Facilitate the Movement of Tourists
- Tourism-related Infrastructure Development Program in Priority Tourism Zones
- Action Plan
Implementation and Monitoring
- Organizational Framework
- Financing the Strategy
- Monitoring of Results
Appendices
- Subregional Strategic Projects for Implementation in 2006-2010
- GMS Tourism Sector Strategy Monitoring Framework
Abbreviations
Photo Credits
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Regions and Countries 
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