Projects

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Social Mobilization

As a result of communication work in the framework of the JFPR 9005 Project the following were achieved:

• awareness of population about micronutrient deficiency problem and ways of it's prevention has increased
• availability of fortified food products and level of consumption has risen
• experience of conduction of communication campaigns was gained and effective communication channels and influence methods were revealed
• instruments promoting to increase responsibility of local executors and partners
• certain success in adoption and strengthening of legislative base on food fortification for micronutrient deficiency prevention was achieved

Special striking and easy-to-cognate logo was designed in the framework of the JFPR Project for labeling of fortified food products. The logo - healthy food - is like a 'business card' of the fortified food products on the local languages of all six participating countries.

The logo certifies the quality of the product and looks like conventionalized symbol of a bowl, and in the same time it looks like conventionalized child picture of a smiling face. The recommended color is red on the white background. This logo is already in wide use for communication and social mobilization campaigns.

The logo was designed in 2002 with the support of UNICEF and ADB. Each participating country was authorized to give the right of use of the logo for those beneficiary enterprises, which compiled the project requirements.

Communication campaigns in project countries on the national levels were realized with active participation of NGOs, which have used different communication channels, methods, and actions.

The number of NGO participants

• Azerbaijan - 3
• Kazakhstan - 14
• Kyrgyz Republic -10
• Uzbekistan -10
• Tajikistan - 43