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Media Activities
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ADB’s Water Awareness Program, implemented in 2002-2005, helped create an environment supportive of effective water policies in the Asia-Pacific region.
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12 national and 2 regional Media Workshops held from 2003 to 2006 promoted water issues among journalists and formed an informal water media network
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Asia Water Wire, an online resource of water stories, features articles from ADB's media network that help fill the water information gap. Visit the website.
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Selected high-caliber journalists participated in significant water forums, with ADB support.
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ADB's media activities are designed to increase the public's awareness and understanding of water issues. The activities took on a two-pronged strategy
- to directly promote awareness among water stakeholders and the general public, which covers a broad range of target audiences-from water experts to decision makers, from communities to youth
- to improve the quality of media coverage on water issues, which targets journalists and other media actors
Ellen Pascua
Water Fund Manager
Email: epascua@adb.org |
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