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Promotion and Awareness
Media Activities

ADB's media activities are designed to increase the public's awareness and understanding of water issues. The activities took on a two-pronged strategy

  • to directly promote awareness among water stakeholders and the general public, which covers a broad range of target audiences-from water experts to decision makers, from communities to youth


  • to improve the quality of media coverage on water issues, which targets journalists and other media actors
 
AWARENESS TOOLS

KEY COMPONENTS
Media Workshops on Water Issues

WAP organizes media workshops to increase the understanding of media representatives toward water issues, and promote greater media coverage and a better standard of writing.
Asia Water Wire

In partnership with the Inter Press Service (IPS) Asia-Pacific, ADB launched an online news resource on a wide range of water issues across Asia and the Pacific. Visit www.asiawaterwire.net.
Journalist Attendance at ADB Sponsored Water Forums

WAP arranged for selected high-caliber journalists to participate in significant water forums. Significant coverage resulted, including a 4-part feature in the Times of India and a Page 1 feature in The Kathmandu Post.

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CONTACT
Ellen Pascua
Water Fund Manager
Email: epascua@adb.org