RSS Feeds
Information Campaign for the Rehabilitation of Pasig River
Pilot and Demonstration Activity: Philippines
Demonstrating Information, Education, and Communication Campaign Using Community-Based and Multimedia Strategies for the Rehabilitation of Pasig River and Its Waterways
Community-based and multimedia strategies will be used for an information campaign to support the rehabilitation of the Pasig River and its tributaries.
| Project site | Philippines |
|---|---|
| Cost | US$ 50,000 |
| Status | Ongoing |
| Approval date | January 2010 |
| Completion date | - |
| Category | Urban Services |
| ADB officer |
Christine Genalin Uy |
| Partner | ABS-CBN Foundation, Inc. |
This PDA seeks to demonstrate how community-based and multimedia strategies could be used for Information, Education and Communication (IEC) campaign to support the rehabilitation of the heavily polluted Pasig River and its waterways. Specifically, this PDA will support the implementation of the Pasig River Catchment Sewerage Project by:
- Educating and encouraging people on proper wastewater disposal and management, including the related solid waste segregation and other waste management practices by localizing and popularizing the Clean Water Act of 2004 (Republic Act 9275) and the related Ecological Solid waste Management Act of 2000 (Republic Act 9003)
- Increasing the level of awareness of the people on the existing state of the Pasig River through project interstitials, a daily one-minuter episode about the Pasig River aired in ABS-CBN News Channel
- Educating and convincing the decision-makers such as local government officials on the urgency of addressing sewerage
- Encouraging people in residential and industrial areas to connect to Pasig River Catchment Sewerage Project
- Persuading residents to desludge septic tanks regularly
- Story Book for Children
- Household Magazine for Adults
- 48 One-minute Interstitials
- Midterm Report* (March 2011) [ PDF ]
- Proposal (January 2010) [ PDF ]
- Pasig River Catchment Sewerage Project
*This link takes you outside the ADB website. Please use the back button to return to ADB.org.
Pasig River Project and PDA Signing Ceremony
(Click to view larger photo and caption)
(Click to view larger photo and caption)
- Know more about PDA principles.
- Read about the Application Process.
- Know the PDA Proposal Guidelines.
- Download the Application Form.
Top of page