ASEAN Member States (AMSs) have committed in the ASEAN Economic Community (AEC) Blueprint to introduce nation-wide competition policy and law (CPL) by 2015. This is to ensure a level playing field and incubate a culture of fair business competition for enhanced regional economic performance in the long run. In August 2007, the ASEAN Economic Ministers endorsed the establishment of the AEGC as a regional forum to discuss and cooperate in CPL. The AEGC first met in 2008 and for the next three to five years, has agreed to focus on building up competition-related policy capabilities and best practices in AMSs; developing the ASEAN Regional Guidelines on Competition Policy; and compiling a Handbook on Competition Policies and Laws in ASEAN for Businesses. Both the guidelines and the handbook are targeted deliverables under the AEC Blueprint, and are scheduled for adoption in 2010.

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