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35345-013: GMS: Mekong Tourism Development Project
Project Data Sheet (PDS): Details
The Project aims to reduce poverty, contribute to economic growth, increase employment, and promote the conservation of the natural and cultural heritage. The specific objective of the Project is to promote sustainable tourism in the lower Mekong basin through infrastructure improvements, community and private sector participation, and sub-regional cooperation. The Project will comprise four parts: Part A, tourism-related infrastructure improvements; Part B, pro-poor, community-based tourism development; Part C, sub-regional cooperation for sustainable tourism; and Part D, implementation assistance and institutional strengthening.
Project Rationale and Linkage to Country/Regional Strategy
The GMS is the fastest growing tourism destination in the world. This is bringing in much-needed foreign exchange, creating jobs, and contributing to economic growth. However, growth in tourism is constrained by difficulties in access, the lack of investment in tourist infrastructure, the absence of new products to attract visitors, and weaknesses in policy and institutional capacities. The GMS countries have a strong comparative advantage in tourism, demonstrated by the high growth rates, but need to exploit it more effectively to use it as an instrument of poverty reduction, and broad-based economic growth. GMS Economic Cooperation Program GMS Program Strategic Framework
(i) To increase foreign exchange earnings from tourism in the three Greater Mekong Subregion (GMS) participating countries; (ii) To reduce poverty through increased and economic growth and employment opportunities; (iii) To promote the conservation of natural and cultural heritage
Project OutcomeDescription of Outcome
To promote sustainable tourism development in the lower basin of the Mekong River through infrastructure improvements, increased community and private sector participation, and subregional cooperationProgress Towards Outcome
Outcome is likely to be achieved.
Implementation ProgressDescription of Project Outputs
A.1. Urban environmental improvement A.2. Small airports extension and rehabilitation A.3. Access road improvement A.4. River tourism piers development B. Pro-poor, community based tourism development including: 1. Community participation in tourism development 2. Community awareness of tourism benefits and environmental and cultural conservation 3. Pro-poor tourism products identification 4. Small-scale tourism community-related infrastructure 5. Capacity building for tourism-related local microenterprises and communities 6. Gender development strategy 7. Ethnic minority participation strategy 8. Marketing and promotion plan 9. Community-based tourism networks 10. Project performance monitoring system C. Subregional cooperation for sustainable tourism 1. GMS facility for tourism cooperation 2. Improvement of tourism facilities at border posts 3. Establishment of a GMS network of tourism marketing and promotion boards 4. GMS hotel classification system 5. GMS tourism plan 6. GMS tourism statistics improvement and harmonization 7. Diversification of AMTA human resources 8. GMS tourism human resource development D. Implementation assistance and institutional strengtheningStatus of Operation/Construction or Implementation Progress
The project is physically completed. The Original project outputs have been or will be achieved.
Summary of Environmental and Social Aspects
RPs and IEEs for infrastructure subprojects have been approved. Gender Action Plan has been implemented.
The Project is classified as environment category B. Several of the proposed infrastructure subprojects (i.e., waste treatment, boat jetty, and road rehabilitation) may have some negative environmental impacts arising from construction and operation. However, the potential negative impacts can be mitigated to acceptable levels through appropriate design and implementation of mitigation measures included in the subprojects in line with ADB?s environmental requirements and those applicable at the national and provincial levels in each GMSPCs.
A social impact assessment identified subprojects that would involve land acquisition and resettlement.
Stakeholder Participation and Consultation
During Project Design
Participatory community consultations and consultations with NGOs, civil society, private sector operators, government tourism agencies, and regional tourism agencies have been held. The community-based participatory consultations have helped to identify the social and economic needs of the communities, their views, related to project interventions, expected benefits, modalites for community participation and participation of women and youth in tourism-related skills building and employment opportunities. As a result, the project design reflects the strategies for building partnerships with (i) poor rural communities (particularly ethnic minorities) NGOs, and civil society, and (ii) government agencies involved in tourism developmepnt, agriculture, and forestry.
During Project Implementation
The Project will promote private sector participation in market research, planning, and tourism marketing and promotion through initial support for the establishment of tourism marketing and promotion board (TMPB). TMPB will have leadership from the private sector and will mainly be financed from contributions from the private sector. TMPB will promote dialogue between the private and public sectors, expand opportunities for coordination in the development of plans, strategies, legislation, and marketing; and increase the efficiency and international cmopetitiveness of the tourism sector in Viet Nam and in the subregion. The Project will also promote the establishment of micro and small tourist enterprises in rural areas, through the pro-poor community-based component. Capacity building for communiteis and small entrepreneurs involved in the tourism industry, will be provided under the Project.
Status of Covenants
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Project Data Sheets (PDS) contain summary information on the project or program. Because the PDS is a work in progress, some information may not be included in its initial version but will be added as it becomes available. Information about proposed projects is tentative and indicative.