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Future of Social Marketing
| Date: | January 2010 |
| Type: | Brochures and Flyers |
| Series: | Knowledge Solutions |
Description
Social marketing is the use of marketing principles and techniques to effect behavioral change. It is a concept, process, and application for understanding who people are, what they desire, and then organizing the creation, communication, and delivery of products and services to meet their desires as well as the needs of society, and solve serious social problems.
