Future of Social Marketing

Date: January 2010
Type: Brochures and Flyers
Subject:
Series: Knowledge Solutions

Description

Social marketing is the use of marketing principles and techniques to effect behavioral change. It is a concept, process, and application for understanding who people are, what they desire, and then organizing the creation, communication, and delivery of products and services to meet their desires as well as the needs of society, and solve serious social problems.

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