Interactive Stories of Sustainable Development
The ADB Sustainable Development Timeline multimedia product chronicles ADB's accomplishments in sustainable development through the views and insights of its staff and stakeholders
Interviews, documentaries, B-roll, animations, graphics, voice-overs, archival videos, statistics, and photo essays come together in the new ADB Sustainable Development Timeline multimedia product. Chronicling ADB's accomplishments in sustainable development through the views and insights of its staff and stakeholders, the product is proof of storytelling's effectiveness as a tool to capture, store, and share knowledge.
- In early 2009, ADB embarked on a first organization-wide knowledge-harvesting exercise to collect a blend of recollections and reminiscences through storytelling. It gave birth to two much-appreciated contributions that stimulated in-house appetite for use of narrative techniques in various contexts and applications.
- In late 2010, a follow-up interactive, audiovisual project was conceptualized to promulgate further the use of storytelling to elicit, capture, store, and share knowledge.
- The potential of the new multimedia platform to energize staff recruitment, induction, and training; add color to conferences and other events; enrich education; and boost ADB’s profile externally was immediately recognized.