Marketing in the Public Sector

Date: January 2010
Type: Brochures and Flyers
Series: Knowledge Solutions


Marketing in the public sector may be the final frontier. Agencies operating in the public domain can use a custom blend of the four Ps-product (or service), place, price, and promotion-as well as other marketing techniques to transform their communications with stakeholders, improve their performance, and demonstrate a positive return on the resources they are endowed with.

Download wallpapers