South Asia Subregional Economic Cooperation Tourism Development Plan

Date: December 2004
Type: Books
Country:
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Price: Hardcopy price: $25.00

Description

The Tourism Development Plan presents profiles of existing tourism patterns and the future tourism development agendas of Bangladesh, Bhutan, the eastern states of India, and Nepal. It then proposes core strategic directions for Technical Working Group that will build upon and add value to the national agendas.

The core strategic directions include

  • tourism that is sustainable and contributes to the reduction of poverty
  • branding that focuses on SASEC's products and not on the SASEC subregion itself
  • initiation of joint marketing before the introduction of measures to ensure product quality
  • repositioning the subregion as a tourist friendly destination
  • facilitating the development of a more competitive tourism industry
  • improving tourism links with neighboring countries

An Addendum to the Tourism Development Plan (TDP) has been prepared to incorporate Sri Lanka's membership of the SASEC Tourism Working Group, and its role in an expanded TDP. Changes cover potential opportunities for cooperation in the tourism sector among the participating countries, including Sri Lanka. The TDP Development Framework of programs and projects has been revised and updated to incorporate Sri Lanka's participation and priorities, as well as take advantage of complementarities and synergies among the five countries.

Contents

  • Map of South Asia Subregional Economic Cooperation Subregion
  • Executive Summary
  • Introduction
  • The Planning Context
  • Analysis Of SASEC Tourism
  • Strategies For Subregional Cooperation In Tourism
  • SASEC Tourism Development Framework
  • Implementation Arrangements
  • Development Matrix and Action Plan
  • Appendixes