Time of Event

15:30 – 17:00 Bali time


Before the COVID-19 crisis, the creative economy, broadly encompassing knowledge-based economic activities underpinning the creative and cultural sectors and bridging art, culture, technology, and business, was on pace to account for 10% of global GDP by 2030. However, micro, small and medium-sized enterprises (MSMEs) and the informal workers that drive the creative economy have been hard hit by the pandemic. The revival of the creative economy is critical in realizing an inclusive recovery that boosts MSMEs and employment for women, youth, and other vulnerable groups in Asia and the Pacific’s rural and urban areas.

An Asian Development Bank Institute (ADBI) cohosted side event of the 2022 Think20 (T20) Summit and simultaneously open to the public online, this launch featured insights from the new ADBI Press book Creative Economy 2030. The authors discussed the book’s peer-reviewed, independent insights providing the Group of 20 (G20) and global partners a timely roadmap for revitalizing the creative economy, facilitated by the digital marketplace.

Drawing upon cross-disciplinary institutional and community perspectives and original case studies, the authors explained the creative economy’s role in delivering a robust and inclusive post-pandemic recovery in developing Asia and the Pacific. They also described how the post-COVID-19 revival of the creative economy could advance the realization of the United Nation’s 2030 Sustainable Development Goals (SDGs) and offer guidance for possible global actions.

The discussion was followed by an audience question and answer session about the creative economy and issues explored in the book, which was coproduced by ADBI, the Association of Southeast Asian Nations (ASEAN) Secretariat, University of Indonesia Institute for Economic and Social Research, and British Council.

  • Raise awareness about the creative economy’s importance to growth and development and post-COVID 19 challenges
  • Spotlight how the creative economy can contribute to inclusive and sustainable pandemic recovery and the realization of the SDGs
  • Detail viable ways that the G20 and other governments can support the growth revival of creative industries
Target Participants
  • Policy makers, particularly those from the G20 and other economies in developing Asia and the Pacific
  • Experts from think tanks, universities, and international organizations
  • Media and other interested members of the public
  • Enhanced understanding of post-COVID-19 growth challenges and opportunities facing the creative economy
  • Greater impetus for action in the G20 and globally to promote the growth revival of the creative economy
  • Free download link for Creative Economy 2030
  • ASEAN Secretariat
  • University of Indonesia, Institute for Economic and Social Research
  • Indian Council for Research on International Economic Relations (ICRIER)
  • British Council
  • T20 Indonesia 2022

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