|Project Name||Myanmar Tourism Master Plan|
|Project Type / Modality of Assistance||Technical Assistance
|Source of Funding / Amount||
|Strategic Agendas||Inclusive economic growth
|Drivers of Change||Governance and capacity development
|Sector / Subsector||
Industry and trade - Trade and services
|Gender Equity and Mainstreaming||No gender elements|
|Project Rationale and Linkage to Country/Regional Strategy|
|Impact||The Myanmar Tourism Master Plan is successfully implemented|
|Description of Outcome||Strong country ownership of the Government-endorsed Tourism Master Plan|
|Progress Toward Outcome||The expected outcome of strong country ownership of a government-endorsed tourism master plan for Myanmar has been fully achieved.|
|Description of Project Outputs||
1. Comprehensive tourism sector assessment and analysis of strategic issues, key constraints and development needs undertaken.
2. Vision, strategic objectives, priority programs and projects, indicative resource requirements, and implementation and monitoring arrangements agreed among key stakeholders.
3. Knowledge dissemination plan implemented to raise awareness on the content of the master plan and promote sound decision making in national and subnational tourism planning.
|Status of Implementation Progress (Outputs, Activities, and Issues)||All TA outputs including the tourism sector assessment, Myanmar Tourism Master Plan 2013-2020, and knowledge dissemination plan are complete. Early appointment of highly dedicated MOHT counterparts facilitated national leadership over all aspects of TA implementation and helped to maximize knowledge transfer between consultants and counterparts.|
Summary of Environmental and Social Aspects
|Stakeholder Communication, Participation, and Consultation|
|During Project Design||The TA was designed in close consultation with the Ministry of Hotels and Tourism and private associations that form the Myanmar Tourism Federation. To ensure an appropriate level of policy guidance the TA steering committee is chaired by the Minister of Hotels and Tourism and comprised of members of the Facilitation Committee for the Smooth Entry of International Visitors to Myanmar and Myanmar Tourism Federation. Focal points have been appointed in key ministries to facilitate access to information and consultation with agencies responsible for reviewing and implementing the master plan.|
|During Project Implementation||The TA builds on national experience, lessons from previous tourism sector assistance in the Greater Mekong Subregion, and international good practice to enable public and private stakeholders to effectively lead the process of preparing a tourism master plan that is aligned with national priorities and harmonized with regional commitments. A team of international and national experts together with counterpart agencies are undertaking diagnostic studies, individual consultations, surveys, and workshops to assess tourism's current and potential role in Myanmar's social and economic development, including analysis of tourism's overall performance, trends, and risks and opportunities. The analysis has focused on policy, institutional, and governance issues affecting sustainable development of the sector, and identified constraints and solutions for improving: (i) tourism-related human resources; (ii) management of negative social and environmental impacts of tourism, including its impacts on climate change; (iii) tourism management at natural and cultural heritage sites; (iv) development of pro-poor tourism products and services; (v) marketing and promotion; (vi) private sector investment, including public-private partnerships; (vii) cross-border and internal travel facilitation; and (viii) tourism-related infrastructure. The opportunity for national stakeholders, including civil society organizations, to identify other concerns and priority projects has been made available during a series of national and subnational consultations involving over 700 people. GMS National Tourism Organizations were also invited to share their tourism master planning experiences and lessons with Myanmar during meetings of the GMS Tourism Working Group. Analysis and solutions to address gender and ethnic concerns have been mainstreamed into the planning methodology.|
|Consulting Services||A firm of international (11 person-months of input) and national consultants (3 person-months of input). The duration is between 8 October 2012 to 31 March 2013.|
|Responsible ADB Officer||Schipani, Steven M.|
|Responsible ADB Department||Southeast Asia Department|
|Responsible ADB Division||Thailand Resident Mission|
Asian Development Bank
6 ADB Avenue,
Mandaluyong City 1550, Philippines
|Concept Clearance||11 May 2012|
|Fact Finding||13 May 2012 to 15 May 2012|
|Approval||05 Jul 2012|
|Last Review Mission||-|
|Last PDS Update||17 Sep 2013|
|Approval||Signing Date||Effectivity Date||Closing|
|05 Jul 2012||-||05 Jul 2012||31 Mar 2013||31 Aug 2013||-|
|Financing Plan/TA Utilization||Cumulative Disbursements|
|0.00||225,000.00||0.00||0.00||0.00||0.00||225,000.00||05 Jul 2012||225,000.00|
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