COVID-19 Risk Communications Promising Practices Playbook

Publication | March 2021

This publication provides guidance for governments and other stakeholders in developing Asia to effectively communicate about the coronavirus disease (COVID-19) pandemic to the public.

  • US$28.00 (paperback)

Clear, engaging, and actionable communication has proven critical for COVID-19 crisis management and will remain so during the pandemic recovery phase. Supported by case studies, the publication showcases promising risk communication practices that countries can apply as they transition through stages of the pandemic. It includes a chapter on how to best reach and engage more vulnerable populations. The publication was jointly produced by ADB and McCann Global Health.


  • Executive Summary
  • Risk Communications and COVID-19
  • Promising Practices for Each Stage of COVID-19 Risk Communications
  • Communications to Reach Vulnerable Populations
  • Conclusion
  • Appendix

Additional Details

  • Health
  • Emerging diseases
  • COVID-19
  • Health system development
  • 94
  • 8.5 x 11
  • TCS200350-2
  • 978-92-9262-504-7 (print)
  • 978-92-9262-505-4 (electronic)
  • 978-92-9262-506-1 (ebook)

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