Embracing the E-commerce Revolution in Asia and the Pacific | Asian Development Bank

Embracing the E-commerce Revolution in Asia and the Pacific

Publication | June 2018
Embracing the E-commerce Revolution in Asia and the Pacific

E-commerce revolution in Asia and Pacific presents vast economic potential. Asia is the fastest-growing region in the global e-commerce marketplace, with the largest share of the world’s business-to-consumer e-commerce market.

This report introduces a new analytical framework to assess the level and quality of e-commerce development. The framework incorporates three key dimensions of e-commerce development: (i) economic factors and conditions, (ii) legal and institutional environment, and (iii) social acceptance and awareness. The multidimensional framework allows a systemic review of underlying conditions and factors characterizing e-commerce development to evaluate the current status, identify multifaceted development challenges, and suggest the way forward.

Contents 

  • Executive Summary
  • E-commerce Evolution in Asia and the Pacific
  • Analytical Framework for Assessing E-commerce Development
  • Current Status and Challenges of E-commerce Development
  • Key Opportunities for Developing E-commerce
  • Lessons Learned and the Way Forward
  • Appendixes