The Business of Greening: Policy Measures for Green Business Development in Asia

Publication | January 2019

This publication examines the enormous potential for scaling up green business development in Asia and the Pacific.

It reviews green markets, technologies, and practices with a focus on developing Asian countries and offers a set of policy options to enable governments and finance institutions to accelerate green business development in the region. Direct command-and-control measures and indirect market-based instruments targeted at both large and small firms are also included. The analysis suggests that advancing green businesses is a win–win for all stakeholders, but requires mobilizing vast resources of private capital and innovative management approaches.


  • Abstract
  • Executive Summary
  • Introduction
  • A Brief Review of Green Business
  • Green Business Approaches for Natural Capital
  • Green Technology Innovation
  • Private Sector Green Finance
  • Public Funds and "Blended Finance"
  • Market-based Approaches for Green Business
  • Skills Training for Smooth Transitions
  • Informational Approaches for Green Business
  • Conclusion
  • Appendixes

Additional Details

  • Environment
  • 118
  • 8.5 x 11
  • WPS189776

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