The Role of Technology in Business-to-Consumer E-Commerce: Evidence from Asia
Publication | February 2021
This paper uses proprietary panel data to investigate the possible drivers of business-to-consumer (B2C) online commerce growth, such as internet access and speed, online security, and financial inclusiveness.
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Governments can consider these findings as important issues in building an enabling environment for the development of B2C online commerce.
- Review of Related Studies
- Data, Methods, and Empirical Analysis