The Role of Technology in Business-to-Consumer E-Commerce: Evidence from Asia
This paper uses proprietary panel data to investigate the possible drivers of business-to-consumer (B2C) online commerce growth, such as internet access and speed, online security, and financial inclusiveness.
Governments can consider these findings as important issues in building an enabling environment for the development of B2C online commerce.
- Review of Related Studies
- Data, Methods, and Empirical Analysis